Info on Loreto


The historic town of Loreto, where the Jesuit missionary Juan Maria de Salvatierra founded the first mission of the California’s, Nuestra Señora de Loreto. Stone-paved streets, colonial architecture, the mission and the Mission Museum all turn a drive to Loreto into a worthwhile historical and cultural experience.
The area surrounding Loreto is filled with beautiful sites, among them the San Javier Mission, which is tucked away in the Gigantic Sierra. Opposite Loreto Bay are the islands of Coronado, Carmen, Danzantes and Catalana. These islands are a paradise for people who like sport fishing, diving, ecotourism or soaking up the sun on quiet beaches
Loreto : About City En Espanol

El Centro de la ciudad luce, entre sus calles empedradas, una arquitectura colonial, bella y conservadora que no ha sido alterada por los prestadores de servicios turísticos; encontrará lo mismo un acogedor restaurant lo mismo un excelente cocina internacional que ina Antigua casona con servicios de hotel.
Frente al jardín principal, punto de reunión de todos los visitantes que buscan la sombra de sus palmeras, destacan la construcción de históricos sitios de interés.
LA FUNDACION
El 21 de mayo de 1696 los padres Eusebio Kino y Juan Maria de Salvatierra recibieron del virrey José Sarmiento y Valladares la aprobación para realizar una expedición a las Californias, misma que ala postre culminaría con el establecimiento de las misiones y la fundación de Loreto, capital de todas las Californias que se constituían por la región peninsular la Nueva o Alta California que e extendían hasta los confines de Alaska.
En poco tiempo Loreto se convirtió en el centro de todo el proceso de civilización del territorio y fue aquí donde radicaron todos los poderes hasta que perdió en 1830 su categoría de capital. Los gobiernos de México y Estados Unidos han declarado Loreto como “Capital Histórica de las Californias”, manifiesto que puede observar en el museo de las Misiones.
Las Misiones
MISION DE NUESTRA SEÑORA DE LORETO
Secularizada en 1834, la iglesia ha permanecido en uso desde su fundación como misión en 1697 hasta nuestros días, aunque ha sufrido modificaciones a su arquitectura original principalmente en 1829 cuando una tormenta tropical casi la destruyo. En su interior se conservan tesoros correspondientes al siglo XVIII, como el retablo central con cinco oleos, una campana de 1734, un crucifijo, seis oleos y el Vía Crucis.
MUSEO DE LAS MISIONES
Construcción que data del siglo XVIII, fue originalmente para servicio de la comisaría y almacén general durante la etapa misional. Los elementos arquitectónicos que enmarcan la fachada son remates y cornisas forjadas con tabique y rojo recogido, asentado en cal y arena; al interior sus puertas llevan como remate un dintel de madera y las ventanas están protegidas por rejas de madera torneada.
Salas de Exhibición: Sala de Colección de Armas y Herramientas, Sala de Colección de Pintura y Escultura, Sala de Colección de Artesanías y la Sala de Colección de Piezas Arqueológicas.
La escultura más sobresaliente es el Cristo del sarcófago, tanto por su belleza como por sus dimensiones. La figura, casi de tamaño natural, es una pieza de brazos articulados, estofada y policromada, contenida dentro de un sarcófago de madera finamente labrada, dorada y combinada en varios tonos de verde.
MISION DE SAN FRANCISCO JAVIER
Rodeada por un majestuoso paisaje en el que conjugan la Sierra de la Giganta, palmeras y árboles frutales y una pequeña y blanca comunidad se encuentra esta misión fundada por el padre Juan de Ugarte en 1701, iglesia de piedra que conserva su estado original y en cuyo interior destacan un retablo dorado con cinco oleos, estatuas de San Francisco Javier y Nuestra Señora de Guadalupe y un crucifijo, todos del siglo XVIII.
Localizada a 31 kilómetros de Loreto, en el recorrido para llegar al lugar tendrá la oportunidad de admirar un bello paisaje desértico, una roca con pinturas rupestres y la pequeña capilla de las Parras.
LA BAHIA
BAHIA DE LORETO
Hermosas playas bañadas por el mar de Cortés, resguardadas por la Sierra de la Giganta, se extienden por el Corredor Turístico Loreto-Nopolo con sus 28 kilómetros de largo integralmente planeados. Zona en la que e encuentran también espléndidos hoteles y centros de esparcimiento como un campo de golf de 18 hoyos, un centro tenistico con nueve canchas y un estadio.
La riqueza marina del Parque Bahia Loreto permite que de febrero a julio los visitantes puedan avistar la ballena jorobada, de aleta , piloto y con suerte hasta una ballena azul. El recorrido tiene una duración de 5 horas aproximadamente y hay sitios en los que la embarcación puede detenerse para que practique esnorquel o buceo antes de adentrarse en aguas mas profundas.
PUERTO ESCONDIDO
Bañado por el mar de Cortés es asimismo, la marina mas grande de México, con capacidad para que atraquen barcos, yates y cruceros que visitan al destino y por supuesto punto de partida favorito de los avezados pescadores que acuden cada temporada en busca de especies como jurel, pez vela y bonito, entre otros
Loreto : Actividades
PESCA DEPORTIVA
Famoso Puerto al que arriban cruceros, flotas y embarcaciones de todo tipo para practicar pesca deportiva, gracias a la abundancia de especies como dorado, jurel, pez vela y bonito.
ECOTURISMO
Los expertos y aficionados que gustan delas aventuras en contacto pleno con la naturaleza pueden disfrutar del esnorquel, kayak y buceo alrededor de las islas; emprender un recorrido a pie o en bicicleta a la Sierra de San Francisco y admirar cuevas con pinturas rupestres de mas de 1,500 años de antigüedad o simplemente contemplar la flora y fauna que rodea el destino.
EL MAGICO RITUAL DE LA BALLENA GRIS
Cada año miles de ballenas grises migran distancias de hasta 20 mil kilómetros desde las aguas frías de los mares de Bering de Alaska y Chukchi, a las aguas templadas dela costa occidental dela península de Baja California Sur, para cumplir con su ciclo reproductivo y de crianza dando lugar a uno de los espectáculos más fascinantes que se puedan apreciar en destino alguno.
En 1972 y 1979 fueron declaradas como áreas protegidas por el gobierno mexicano la laguna Ojo de Liebre y la laguna de San Ignacio, respectivamente, gracias alo cual esta especie ya no esta en peligro de extinción, contando actualmente con una población estimada en 21 mil individuos, la gran mayoría de ellos orgullosamente Subcalifornianos.
INFORMACION IMPORTANTE
Al ser una especie protegida a la que todos debemos velar y conservar, se recomienda seguir algunas sencillas reglas durante los recorridos: No molestar el comportamiento de las ballenas, no darles alimentos, no tirar basura ni objeto alguno y no forzar los lancheros a acercarse mas del limite reglamentario.
ENCUENTRO CON LA BALLENA GRIS
Estos enormes mamíferos de color Negro, que a distancia parecen grises por los organismos que se adhieren a su epidermis, tienen sus crías en años alternos, es decir, en uno quedan preñadas y al siguiente dan a luz. Llegar a medir hasta 15 metros en su edad adulta y pesar hasta 30 toneladas, mientras que los ballenatos nacen midiendo de 4 a 5 metros y pesando 750 kilos.
De enero a marzo es posible observar a la ballena gris Subcaliforniana en las lagunas Ojo de Liebre, Guerrero Negro, San Ignacio, San Carlos y López Mateos, santuarios de esta región de la península.
Visitar cualquiera de esto lugares es una experiencia que recordará toda su vida. Todo comienza en el muelle en el que un grupo de 8 o 10 personas suben a la embarcación que iniciara el recorrido hacías las aguas en las que estos imponentes mamíferos acostumbran convivir con los visitantes. Su enorme tamaño hacer suponer que podrían destrozar la embarcación, lo cual, afortunadamente no es mas que pura imaginación, por que estos animales de naturaleza pacifica y amistosa se limitan a nadar y alimentarse.
Observara como saltan, chapotean y juguetean entre sí, acompañadas muchas veces de inquietos delfines y como poco a poco comienzan acercarse hasta la embarcación para que puedan acariciarlas y rascarle el lomo, como si con ello quisiera agradecer al hombre el haberla librado dela extinción.
Las ballenas adultas y de mayor longevidad parecen que hubiesen establecido una relación de complicidad y de estrecha comunicación con los lancheros del lugar, ya que se acercan y juegan muy próximas a la embarcación, facilitándoles el trabajo a ellos y maravillándonos a nosotros con su espectáculo.
More on Loreto

Loreto (or Conchó) was the first Spanish settlement on the Baja California Peninsula. It served as the capital of Las Californias from 1697 to 1777, and is the current seat of the municipality of Loreto in the Mexican state of Baja California Sur. The city of 10,283 people (2005 census) is located on the coast of the Sea of Cortés, about 350 km (220 miles) north of the state capital, La Paz.
The town was founded in 1697 by Jesuit missionaries. The Misión Nuestra Señora de Loreto was founded in the town in 1752. The town served as the capital of the province of Las Californias from its founding until the capital was moved to Monterey on February 3, 1777. The town then became the headquarters for the Lieutenant Governor of California Viejo (later the province of Baja California).
The city is now a tourist resort, catering mostly to U.S. travelers, with daily flights from the U.S. state of California arriving at Loreto International Airport. Many of the American Tourists enjoy fishing in "pangas" for "dorado" (Mahi-mahi or Dolphin Fish). Local restaurants will even prepare the daily catch of the tourists. Loreto has an excellent museum alongside the historic, but still active, parish. The Spanish Fathers found a steady spring of fresh water on this site. The city has an active sister city relationship with Hermosa Beach, California and Cerritos, California, USA
LORETO, BAJA CALIFORNIA SUR, MEXICO (GPS coordinates 26'07 N ~ 111'33 W) is the original capital of all of the Californias, and if you haven't been here lately, you should consider giving this historic seaside town a second look! The seafront Malecon (Paseo Lopez Mateos) has been completely rebuilt, and features grass, palm trees, and a seaside walkway complete with newer sitting benches right at the edge of the Sea of Cortez! Many additional improvements were made previously in 1997 to celebrate Loreto's 300 year anniversary, and Loreto is now looking ship-shape as it enters the 21st century.
A nice marina has been built on the north end of town, and is now the focal point for most of the fishing out of Loreto. A good launch ramp can handle almost any size boat, although larger vessels should avoid the ramp at low tide.
Right next to the marina is a sandy swim beach, and the sand goes all the way out! Laying under the palapas in the sand is a great way for anyone to cool off on a hot Baja afternoon!
Just south of Loreto is the newly developing Nopolo tourist area, offering excellent golf (new fairways in 2007), tennis, and custom homes in a very relaxing environment. The oceanfront Camino Real Hotel is the newest addition to this beautiful resort area, and it is a first class destination. Check out our hotel section below for more information.
Loreto has always been popular with the fishing crowd, and hook-ups are still a big reason to visit Loreto. Visit the web site of Pam Boles' BAJA BIG FISH for an update on the local fishing scene.
Savvy Baja aficianados who want to explore the Baja Peninsula but don't have the time to drive down often use Loreto as a jumping off point because of its International Airport. Carlos Fiesta uses Alaska Airlines to and from Loreto about 5 times each year!
Kayakers have finally discovered the delicious waters off of Loreto, and divers are becoming increasingly common in town. The waters off of the local islands have been set aside as an UNDERWATER NATIONAL PARK to ensure pristine waters for many years to come.
To really experience the waters off of Loreto without getting wet you will be blown away by the underwater photography in the IMAX film OCEAN OASIS.
For serious sailors, the natural harbor 10 minutes south at Puerto Loreto (more commonly known as Puerto Escondido) is a great place to hole up during bad weather, or as a great destination in and of itself. The offshore islands of Isla Coronado, Isla Carmen, and Isla Danzante each offer hidden coves and some spectacular white sandy beaches!
Adjacent to Puerto Escondido is Tripui Resort which offers mobile home and motor home spaces, a restaurant and bar (open 1:30 p.m. to 9:00 p.m.), a well-kept pool, plus Internet access. The pool is available to the public if you spend $7 at the market.
In short, Loreto has come a long way from the dusty days when the blacktop first came through town, back in the 1970's. With the international airport just south of town, getting to Loreto is less than a two hour flight from Los Angeles, California. Looking for a quick, fun getaway? Loreto is waiting for you!
For those who want to get away and keep in touch (via E-mail) DOT COM INTERNET CAFE is at your service in downtown Loreto next to Cafe Ole @ $2 for 30 minutes!
A good place for the visitor to spend time in Loreto is in the Mission area. In this one block area visitors can enjoy the mission, the town plaza, shops, restaurants (Cafe Ole), check their e-mail (Dot Com Internet Cafe) and check out excursion options (Las Parras Tours). Plus this area is just a short two block walk to the Sea of Cortez on Loreto's main street Salvatierra!
LORETO BAY is a master planned community already in development just south of Loreto in Nopolo (yep....more Canadians!). Visit their web site for additional information.
For more information on Loreto real estate, check out our REAL ESTATE section!
Thinking about moving south of the border? Visit the web site of BAJA RELOCATION for a head's up for what awaits you.
Looking for the real scoop for what's happening in Loreto? Drop by ROGER PENNELL'S Loreto web site...lots of good local information!
If you would like to see what Loreto looks like FROM SPACE check it out!
Before you head south review today's LORETO WEATHER!
Loreto was an important stop for Carlos Fiesta on his 2,000 mile solo BAJA CIRCUMNAVIGATION! Yes he really did it!
And for updates on the Nautical Ladder plan and constructive feedback on the project the web site of PRO PENINSULA has more information.
Got ATM? The Bank across the cobblestone drive from Cafe Ole in downtown Loreto has an ATM open 24 hours a day. Jackpots paid in pesos.
To purchase a good map of the Baja Peninsula visit the web site of MEXICO MAPS.
For additional information on Mexico's plan to place marinas around Baja visit our MEXICO'S NAUTICAL LADDER page.
For more information on what's happening south of the border drop by the MEXICO EXPO EVENT CALENDAR.
THE GRINGO FACTOR
Loreto is the perfect mix of local people and visitors! Most of the gringos spend time along the waterfront, or along the main street in town just up from the waterfront. Hotels, restaurants and shops are all within walking distance to the town square and the beautiful Loreto Mission. Some gringos own homes in the Nopolo area, about 10 minutes south of Loreto. And others like to explore the spectacular coastline from Loreto south to Puerto Escondido and beyond.
YOUR FIRST STOP IN TOWN
Head on down to the water! The spectacular offshore islands seem to be floating in the blue Sea of Cortez, and the perfect place to take in the view is the Malecon sidewalk and benches.
THE BEST OF LORETO
Loreto visitors looking for a spectacular hotel will love the HOTEL POSADA DE LOS FLORES located in the heart of downtown. It is intimate, classy and unique. Did I mention expensive? Non-guests can head up to the roof-top terrace for a cold drink, snack or dinner to enjoy the view. Campers and RV's looking for a great place to set up camp usually head an hour north to the postcard perfect beaches of BAHIA CONCEPCION. Most of the spaces are ocean front. The sand is warm the water is clear and a day on the beach will feel like a week! A closer RV park is 12 minutes south of Loreto at the Tripui Park. Nice, clean and affordable. The best restaurant in Loreto for breakfasts is CAFE OLE...the perfect place to get your Loreto morning started. For dinner the excellent food and service of TIO LUPE downtown on the north side of the street, just a couple of blocks up from the Sea of Cortez, can't be beat. The soups are great and the courses are delicious. The best place in town to pull up a cold cervesa and listen to evening music is MIKES BAR on the main street in downtown Loreto. The outdoor tables are a good place to pull out your Baja map to plan your next adventure! The best road trip from Loreto is 2 hour dirt road west of town to the incredible SAN JAVIER MISSION. Just walking around the village here is like stepping back in time 100 years. Taxi tours to the mission (up to 5 people) run about $100. U.S. Bring a camera! Sailors looking for a protected harbor to drop the hook head about 10 miles south of Loreto at PUERTO ESCONDIDO. This is one of the most protected bays in all of Baja! The pool at the nearby Tripui Campground can be enjoyed for about $7...the perfect place to cool off on a hot day. The best island getaway? There are two great ones within 30 minutes of Loreto. Isla Carmen (northeast) and Isla Coronado (southeast) offer sheltered coves with unbelievable clear water and sandy beaches. Rent a boat and go!
Geography
Loreto is located on the east coast of the Baja California Peninsula, at 26º00'46" N 111º20'36" W. The town area is bordered to the East side by the Gulf of California, on the West by the Transpeninsular Highway and on the South side by the Arroyo Loreto, a dry creek bed that only fills with water after a heavy rainfall. The city is built on relatively flat land; the average elevation is 10 meters (33 ft) above sea level. To the west of the city area is located the “La Giganta” Mountain Range (“Sierra de la Giganta”), which extends along the center of the state of Baja California Sur, parallel to the gulf coast.
As for the geology and topography of the Loreto region (from Bahía Concepción to Agua Verde), it’s described by Paul J. Umhoefer as coastal belt that “consists mainly of a narrow belt of ridges, valleys, and pediments adjacent to the escarpment, low- to moderate-elevation ranges transverse to the coast, and narrow coastal plains” (description made in his complete study about the geology of the Loreto region, publicated by the Geological Society of America Bulletin).[1]
Climate
Loreto’s climate is hot and humid, with abundant sunshine (desert with some rainfalls in summer). The medium temperature is 24.4 °C (76 °F).[2] The temperatures are hot from June through October. These summer days have highs around 34 °C (93 °F) and high humidity. According to the National Meteorological Service (Servicio Metereológico Nacional) Loreto's highest official temperature reading of 39 °C (102 °F) was recorded on August 1965; the lowest temperature ever recorded was 5.4 °C (42 °F) in January 1971.[3] On spring season, the temperatures are moderate and template. Autumn and winter months are usually windy.
From January to March, winds blow from the NW (night hours) and the North (day hours), the rest of the year, the winds blow usually from the West.[5][6] Loreto's yearly precipitation is low; averages about 11.89 centimeters (4.7 in). The wettest months are August and September, when there are occasional short-lived rainfalls. One concern for Loreto is the Pacific hurricane season, which runs from June 1 to November 30, and some times causes heavy rainfall and floods in the area. The last time the town area had a hit by a hurricane was in September 2nd and 3rd 2006, when the hurricane John hit the Baja California Peninsula.[7][8]
Demographics
According to INEGI, there are 10,283 people,[9] 2565 households, residing in the city. There are 2565 households, out of which 77.67% are male householders and 22.32% are female householders The population is young, and is spread out with 29.75% from 0 to 14 years of age, 19.19% from 15 to 24, and 6.42% who are 60 years of age or older. For every 100 females there are 102.5 males. For every 100 females age 18 and over, there are 100.5 males. The Municipality of Loreto (which includes Nopoló, Puerto Escondido, San Javier and the rest of the little villages from the coast and mountains) has a population of 11,839 people.(Source: INEGI. Conteo 2005)
Loreto has a small population and low immigration. As a result, the presence of large families is very characteristic and repetitive last names can be found frequently among the inhabitants (this phenomena is similar in other state localities). The two largest families are the “Davis”, which predominate in the east of the city, along the beach (in fact, there is a street in the area named after this last name, the “Calle Davis”) and the “Murillo”, which predominate in the South along the Arroyo Loreto, in the neighborhood known as “barrio del Muro” (named after the retaining wall built to hold flood waters from the creek). Other large families are the Amador, the Arce, the Cota, the Higuera, the Romero and the Villalejo.[10]
Culture
Mission of Our Lady of LoretoThere are seven buildings in Loreto from the XVIII to the XX century that are considered “historical monuments” by the federal government, the most important is the Mission of our Lady of Loreto, which is the start of "the royal road" (“el camino real”), an historic corridor that ends in Sonoma USA and follows the ancient route of the Spanish missions.[11][12][13] In the neighbor town of San Javier are five historical buildings, the most important is the Mission of Saint Francis Xavier (Misión de San Francisco Javier), which is considered the best preserved mission in the peninsula. Twenty kilometers North of Loreto there are ruins of the Mission of San Bruno, the first mission of Baja California, which was founded in 1683, but it would be abandoned two years later.
The Jesuit Missions Museum (“Museo de las Misions Jesuiticas”) is located beside the Mission of our Lady of Loreto. It has a collection of religious art, weapons and tools from the XVII and XVIII centuries that were used in the Spanish missions in Baja California.[14]
In the La Giganta Mountain Range there are cave paintings in canyons and rock shelters. The nearest sites to Loreto are “Cuevas Pintas” (15 km to the west) and "La Pingüica" (60 km to the North).[15] The cave paintings from the indigenous groups of Baja California are worldly famous and some of them have been added to UNESCO's list of world heritage sites.
Fishing
Loreto has a reputation as an excellent point for sport fishing. This is its main tourist attraction and the main source for jobs (therefore, Loreto’s economy is linked to fishing). It has two well-know fishing seasons: Summer, distinguished by the “dorado” and other species like marlin (black marlin, Atlantic blue marlin and striped marlin) and sailfish, ideal for the fly fishing techniques; Winter, distinguished by the “yellow tail” (jurel) and other species that usually are deep in the sea rocks. Additionally to the seasonal species, Loreto's waters are home of other species like snapper and seabass, which are found all year long.[16][17][18] Thanks to this abundance, Loreto has been home of several IGFA records.[19] The two “foundations” of the Loreto’s sport fishing are the “dorado” and the “yellow tail” (Seriola lalandi dorsalis). The dorado is the emblematic specie of Loreto, it likes the warm waters, and its season begins in late May, peaks from July to September, and comes to an end in November. Two important tournaments are celebrated within this season in July and September. The yellow tail is one of the strongest species; its season begins in November, peaks from March to April, and comes to an end in late May.
Recreation and tourist attractions
There are several beaches in the Loreto area:
Nopoló.
Juncalito.
Ensenada Blanca.
Agua Verde.
San Bruno (to the North of town).
Other activities are:
Diving. Thanks to the good visibility, the warm water (that makes wetsuit not necessary most of the year) and the gulf biodiversity, Loreto offers world class snorkelling and scuba diving.
Golfing. The Loreto Golf Course is located in Nopoló, 9 km south from the town. It’s a par 72 course with 18 holes and has two artificial lakes.
Tennis. The Loreto Tennis Center is also located in Nopoló. It has 8 professional courts and a stadium.
Camping. Loreto offers from full service campsites, as well as deserted beaches.
Kayaking. There are several companies that offer sea kayak tours.
Sailing. South of Loreto is Puerto Escondido (now renamed “Puerto Loreto” by the federal government). This port is the seat of the “Sea of Cortez Project” (formerly known as Nautical Ladder Plan), and is a safe natural harbor surrounded by hills, operated by two government agencies. The Hidden Port Yacht Club is based in this port, it’s an internationally recognized club that is also involved in philanthropic activities.
Education
The city has two public schools of superior studies:
The Regional Center of Normal Education “Marcelo Rubio Ruiz” (CREN) is an undergraduate school of education that offers two bachelor degree programs in education and in special education.
The Baja California Sur Autonomous University campus Loreto (UABCS) offers the bachelor degree in alternative tourism.
High school students (10th to 12th grade) are served by two public schools:
Centro de Estudios de Bachillerato.
Preparatoria Federal por cooperación “Manuel Davis Ramírez”.
Middle school students (7th to 9th grade) are served by two public schools:
Escuela Secundaria Estatal “Benito Juárez”.
Escuela Secundaria Estatal “Modesto Sánchez Mayón”.
Elementary school students (1st to 6th grade) are served by six public schools and one catholic private school. There are five kindergarten schools. The School Shelter Number 8 (Albergue Escolar Número 8 "General Venustiano Carranza") is a shelter for children from the mountains villages who attend school, away from their homes and families. It serves approximately sixty five students.
Events
Fiestas de la Virgen de Loreto. The Our Lady of Loreto Festivities are celebrated on September 8. It's a series of religious, civic and cultural events.
Fiestas de la Fundación de Loreto. The foundation of the city is celebrated from October 19th to 25th. It's one of the most important cultural events in the state.
Fiestas de San Javier. The festivities from December 1st to 3th are in honor of Saint Francis Xavier, patron saint from the neighbor town of San Javier. These festivities attract a lot of pilgrims from the peninsula.
Loreto 400. An off-road racing event that takes place in September. The course is a classic desert offroad race which route includes Comondú, San Javier and the old towns of La Giganta mountain range.
Loreto 300 milles. Off-road racing event. December.[20] [21]
Torneo de las Misiones. Fishing Charity Tournament that started in 1993. The 2007 edition will be July 12th-14th.[22]
Loreto Dorado International Fishing Tournament. Takes place in July.
Copa Dorado Tournament. State tournament in September.
Governor's Cup Fishing Tournament. May.
Government
Loreto City HallThe city of Loreto is the seat of the Municipality of Loreto, which is governed by a democratic elected City Council (Ayuntamiento), which is integrated by the Mayor or Municipal President (Presidente Municipal), the Syndic (Síndico) and six City Councilors (Regidores), for a period of three years with no right to reelection. The Mayor is a voting member of the council, the executor of the determinations of the City Council and the person directly in charge of the public municipal administration (in the Mexican cities governments don’t exist the City Manager figure). The Syndic is also a voting member, and is in charge of the legal representation of the council and municipal government, as well as watching the municipal patrimony and the supervision of the public servants conduct (similar to an US Inspector General). The City Councilors analyze the municipality policies and vote the determinations of the council.[23][24] In the communities, the Mayor is represented by seven sub-delegates (subdelegados), which are designated by the City Council; the seven sub-delegations are Agua Verde, San Javier , Ligüi, Colonia Zaragoza, San Nicolás, Tembabiche and San Juan. The current Mayor of Loreto is Rodolfo Davis Osuna, and he’ll remain in office until 2008.
Politics
According to the Federal Electoral Institute, as of February 3, 2008, the Municipality of Loreto had 9,073 registered voters (lista nominal). In Loreto, the main political parties are:
The conservative National Action Party (PAN), which heads the Municipal and the Federal Governments. Locally, the party was conformed in the early 90’s by small merchants and members from the Cursillos de Cristiandad (a catholic movement), as a political opposition to the then undefeatable PRI.
Municipality of Loreto
Participation in Mayor Elections and 2006 Presidential Election Year Participation
2008 72.5%
2006 62.42%
2005 74.4%
2002 75.36%
1999 80.05%
1996 83.5%
1993 48.2%
The Institutional Revolutionary Party (PRI), which ruled the country from 1929 to 2000, and was mainly conformed by public employees and labor union members.
The left-wing Party of the Democratic Revolution (PRD), which currently heads the State government. The political party gain presence within the State in 1998, when the local PRI suffered an escition of disgusted members, which then changed their political affiliation to the PRD.[25]
The New Alliance Party (PANAL). It's the political organization of the National Education Workers' Union (SNTE), a corporatist union leaded by Elba Esther Gordillo. The party began activities in the municipaly in 2007, when PAN members, including several members of the Davis Family, quit that party and changed their political affiliation to PANAL. In addition, the SNTE provided funds and political activists. [26][27]
Loreto politics has two characteristics: a) High participation and b) Differentiated vote. Unlike the rest of the country, Baja California Sur State has a high political participation, and Loreto is the Municipality with the highest participation in the State. The local elections have the highest participation, above the participation in General Elections (Elecciones Federales) for President, Senators and Deputies. On local elections the lowest participation was on 1993 with 48.2%; the highest was on 1996 with 83%. In the last General Election the participation was 62.42%. The differentiated vote means that the citizens’ vote is for the candidate not the political party, choosing different candidates from diverse political affiliation at the same election. As an example of this differentiated vote are the 2005 State and local Election and the 2006 General Election. On February 6th 2005, the citizens of Loreto elected State Governor, Mayor and State Representative: the winning candidates were the PRI candidate Rodimiro Amaya (but he lost the rest of the State), the PAN candidate Rodolfo Davis (the current Mayor) and the PRD candidate Antonio Olachea (the current XII District State Representative), that means three different political parties won at the same election day, one for each office disputed. On July 2, 2006, the citizens of Loreto elected President, Senators and Deputies: the winning candidates were the PAN candidate Felipe Calderón (the current President), and the PRD candidates Francisco Obregón and Juan Adolfo Orci Martínez (current Senator and Federal Representative). This phenomenon began in 1993, that year the citizens of Loreto elected their first Municipal President (the Municipality was created in 1992) and, for the first time in local history, the PRI was defeated in an election (the PRI won the Governor election, but lost the Municipalities of La Paz, Comondú and Loreto, as well as the State Congress), since that year to 2006, each election has different winners, despite their political affiliation. From 1999 to 2005 even though the PRD had won almost all the local elections across the State, the Loreto Municipality had been won by the PRI or the PAN, while the PRD had won the Governor’s election or the State Representative Election. This change in the local elections on February the 3rd 2008, when the PRD candidates Yuan Yee and Francisco Rubio, won the election for mayor and state representative office. [28][29][30][31]
Municipality of Loreto Votes
by Party in Presidential Elections (organized by IFE) Year PAN PRI PRD
2006 45.88% 2,315 14.47% 730 35.41% 1,787
2000 43.80% 2,149 41.99% 2,060 11.84% 581
1994 37.07% 1,671 57.72% 2,602 1.91% 86
2008 mayoral election
In the mayoral election of February the 3th 2008, according to the preliminary results system, the winning candidate was the PRD candidate (and former PAN member), Professor Yuan Yee Cunningham, with 3,569 votes (54.23%); the 2nd place was for the New Alliance Party PANAL candidate (and also a former PAN member) Servando Davis Davis, with 1,552 votes (23.58%); the 3rd and last place was for the PAN and Green Party alliance candidate Carlos Amador (a former Municipal Social Development Secretary with corruption accusations), with 1362 votes (20.70%); the PRI did not present candidate. In the State Representatives election of the same date, the winner was the PRD candidate Professor Francisco Rubio with 3,793 votes (49.97%); the 2nd place was for the PAN candidate Rodolfo Davis Osuna (the current mayor, who left the office temporary in order to run for a seat in the State Assembly) with 1,693 votes (22.30%); the 3rd place was for PANAL candidate Bernabé Quintana with 1,439 votes (18.96%); 4th place was for the PRI candidate with 491 votes (6.47%).
Local Media
The city has one local radio station, XHLBS 92.5 FM “Estéreo Loreto”, that plays popular music and offers local news.
Trivia
Loreto was the setting for the 7th season finale of ABC reality TV show "The Bachelor”, aired May 16th 2005